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Who knows what young professionals think? We do. And so could you.

The Young Professional Attraction Index (YPAI) is an annual comprehensive survey in which we ask young professionals – students and early-career academics – which employer they would prefer to work for and what makes an employer attractive.

The aim is to assist companies and organizations in understanding, attracting, and developing tomorrow's young talents.

Does the emerging professional generation prefer a great salary or a great culture? Find out if your company is on the top 25 list of the most eligible companies for young professionals. Or learn what you can do to get there. The study provides valuable perspectives on the key considerations for young professionals in the Netherlands when choosing an employer.

10

year anniversary

1000

young professionals surveyed

22

seminars

Register for our YPAI event and unlock the power of young professionals

Welcome to our event and join the growing number of companies that are leveraging the full potential of YPAI! At our events the results of this year's YPAI survey will be presented, where you will be able to learn more about how the insights can benefit your organization.

The presentation, led by our YPAI experts, provides you with:

  • Insight into the current talent market.
  • The ten most important factors for meeting young professionals' expectations.
  • Concrete tips for retaining your top employees.
  • The 25 most attractive employers according to young professionals.
  • Guidance on how to create an attractive employer brand

You will also have the possibility to expand your professional network and establish value-adding contacts with other attractive employers.
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Book a tailored presentation for your company

Would you like a customized presentation of the YPAI 2024 tailored to meet the unique needs and preferences of your organization? Let our YPAI specialist walk you through the insights and explore strategies to boost your organization's appeal as an employer to the young professionals of tomorrow.

What’s in it for you?

Insightful Data: Gain insight into the current talent market landscape and delve deeply into areas where your actions and leadership can make the greatest difference.

Key factors: Essential components for attracting young professionals and their impact on your organization.

Know your key target groups: Understanding of your primary demographics such as IT, technology, or finance.

Competitive Advantage: Stay ahead of the competition by understanding and meeting the needs of tomorrow's workforce.

Long-Term Impact: Tips to build a strong employer brand and foster a culture that attracts and retains your top employees for years to come.

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About Academic Work

Founded in 1998 in Sweden, Academic Work is a recruitment and staffing company. Since then, we have grown into an international organization, operating in Sweden, Norway, Denmark, Finland, Switzerland, Germany, and the Netherlands. With our expertise in recruiting young professionals, we have successfully helped over 170,000 individuals launch their careers while fulfilling our clients' recruitment needs and helping them grow.
Would you like to learn how Academic Work can assist you in attracting top talent? Feel free to contact us at ypai@academicwork.nl.